Skyline Brand Lab

Work Le Chic

Case 02 · Salon & spa · Miami Beach

Le Chic Salon & Spa logo in gold.

Sales up 300% after the relaunch.

A luxury hair, nail and waxing salon in a small suite on 5th Street, four blocks from the beach. Two specialists, meticulous work, and an online presence that didn't match it.

Le Chic Salon & Spa website: the Signatures section with services and prices.
Client
Le Chic Salon & Spa
Where
Miami Beach
Booking
Vagaro
  • +300%sales
  • +200%new-client conversion
  • 3–5new Google reviews a day on average, with the review cards
Challenge
The work was premium; the brand, the website and the booking path were not.
What we did
Reworked the logo and identity, shot new photography, built the website with Vagaro booking, and set up SEO, review cards, business cards and social posting.
Plan
Launch plan + add-ons (brand refresh, photography, business cards, social posting)

A website that books

Built in the salon's own green and gold, with the full menu, signature packages and one-tap booking through Vagaro: more than 80 services bookable online.

Visit lechicsalonandspa.com
Le Chic website menu with prices and the Packages & Combos section.

A brand that matches the work

A reworked logo and identity system, carried through to business cards, social graphics and the website.

Le Chic Salon & Spa logo in gold.
Le Chic business card: gold logo on deep green with the address and Instagram handle.

Posts in the brand's voice

Instagram and Facebook posts built on the same system: the craft, the menu and real reviews.

Want this for your business?

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